segdDESIGN No. 32

Natural History Museum of Los Angeles Environmental Graphics, Branding, and Signage

Ready for Prime Time

A new brand and wayfinding signage bring clarity, scale, and drama to a venerable Los Angeles icon.

When the Natural History Museum of Los Angeles County chose to renovate its existing facilities instead of spending $300 million on a new building, it knew that more than just the physical environment needed to change. To stay relevant, the museum needed to rethink its very mission and the way it engages with visitors and patrons.

Projection Mapping

Performance Architecture

Using landmark spaces as digital canvas, projection mapping is trompe l'oeil on a gigantic, pulsating scale. Where will it take us next?

Call it projection mapping, pixel mapping, video mapping, or even architecturally registered mapping. It’s known by all those names and more. But the new media format that has been the toast of YouTube—and live audiences worldwide—has broken a major visual barrier and is poised to knock down more walls.

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