segdDESIGN No. 30

CityCenter Las Vegas Environmental Graphics and Wayfinding

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Aileron Environmental Graphics, Signage, and Interpretive Design

Flying High

An executive retreat center near Dayton, Ohio, nods to the region’s aviation heritage and uses architecture, graphics, and interpretive design to nurture the entrepreneurial spirit.

Digital Wayfinding Apps

Wayfinding in Your Pocket

Location-aware smartphone applications are adding a new dimension to traditional wayfinding systems.  

Oasis of the Seas Digital Wayfinding

All Hands on Tech

Royal Caribbean cruises ahead with its biggest ship ever and an interactive wayfinding system that’s making waves.

The cruise ship industry has come a long way in the last few decades. While retirees dominated the passenger population 40 years ago, today’s cruises are family affairs, with guests from ages 8 to 80 and a strong international quotient. To keep the all-important repeat customers coming back for more, cruise ships are upping the ante with offerings akin to floating amusement parks.

City of Dreams Media Facades

Media Macau

In China’s Las Vegas-style gaming mecca, a new hotel/casino complex creates a four-tower digital lightscape.

Macau’s skyline reflects the kaleidoscopic lights and colors of Las Vegas, but the island off mainland China is carving out its own image, far away from the Strip.

Hard Rock Cafe Interactive Exhibits

A Piece of the Rock

Hard Rock’s interactive displays put guests in touch with the magic of rock ’n’ roll.

It may have Cafe or Hotel in the name, but Hard Rock is as much a museum as it is restaurant, hotel, or casino. Its vast memorabilia collection chronicles the history and legacy of rock ’n’ roll, from Eric Clapton’s red Fender Lead II guitar to Jim Morrison’s ripped leather pants. Its more than 72,000 pieces of rock ’n’ roll history are divided among 161 locations worldwide, giving guests in each city just glimpses of the complete collection.

Dow Jones/Wall Street Journal HQ Environmental Graphics

Taking Stock

Environmental graphics for the sleek new Dow Jones/Wall Street Journal headquarters celebrate journalism’s brave new world, but nod respectfully to its past. 

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