segdDESIGN No. 30

CityCenter Las Vegas Environmental Graphics and Wayfinding

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Oasis of the Seas Digital Wayfinding

All Hands on Tech

Royal Caribbean cruises ahead with its biggest ship ever and an interactive wayfinding system that’s making waves.

The cruise ship industry has come a long way in the last few decades. While retirees dominated the passenger population 40 years ago, today’s cruises are family affairs, with guests from ages 8 to 80 and a strong international quotient. To keep the all-important repeat customers coming back for more, cruise ships are upping the ante with offerings akin to floating amusement parks.

Hard Rock Cafe Interactive Exhibits

A Piece of the Rock

Hard Rock’s interactive displays put guests in touch with the magic of rock ’n’ roll.

It may have Cafe or Hotel in the name, but Hard Rock is as much a museum as it is restaurant, hotel, or casino. Its vast memorabilia collection chronicles the history and legacy of rock ’n’ roll, from Eric Clapton’s red Fender Lead II guitar to Jim Morrison’s ripped leather pants. Its more than 72,000 pieces of rock ’n’ roll history are divided among 161 locations worldwide, giving guests in each city just glimpses of the complete collection.

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