Walk This Way
London’s prototype wayfinding system aims to simplify a complex city and encourage walking.
With London’s numerous neighborhoods and boroughs, unplanned maze of streets, and dense road traffic, it’s not easy for pedestrians to find their way around. A 2001 London Area Transport Survey found that one in seven Londoners had trouble navigating the city on foot, and one in four feared getting lost. That’s to say nothing of the 27 million annual visitors, many discovering the city for the first time.