segdDESIGN No. 24

Metal in EGD

The Power of Metal

More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence. 

For thousands of years, blacksmiths have fabricated metal works of impressive scale and fluidity. Iron was first forged in the Middle East around 1900 BC and arrived in Europe by 1200 BC. In colonial America, the blacksmith was an essential member of every community. From the creation of ancient weaponry to utilitarian and decorative architectural features, metal work is both art and craft.

Museum of Science and Industry Wayfinding

This Way to Science

Chicago’s Museum of Science and Industry needs to inspire a new generation of scientists. But first, it needs to show them the way through a colossal space.

If you ever wondered how 27 million people could have attended the World’s Columbian Exposition in Chicago in 1893, then perhaps you haven’t set foot inside the Museum of Science and Industry. Housed in Burnham and Root’s Palace of Fine Arts—the only one of approximately 200 World’s Fair structures still standing—it encompasses 1.3 million square feet.  

California Academy of Sciences Natural History Exhibits

The Green Cabinet of Curiosities

Exhibits at the new California Academy of Sciences give the time-honored specimen box a contemporary—and sustainable—spin.

Imagine receiving the following creative brief:

"Collaborate with a Pritzker Prize-winning architect, evolutionary biologists and ecologists, and the staff of a 157-year-old acclaimed research institution to create a new generation of sustainable exhibition design for a space bathed in natural light and without walls, in the middle of Golden Gate Park, San Francisco."

JetBlue Terminal T5

True Blue

Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.

Literally in the shadow of the iconic Eero Saarinen-designed TWA terminal at New York’s JFK International Airport, the new JetBlue Airways terminal was designed to do its job quietly, without drawing attention away from the Saarinen landmark.

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