Alex Wood

Alex Wood, Wayfinding Director, started working life on the shop floor of one of the UK’s leading sign companies, Wood and Wood, learning how signs are made. She eventually became their Commercial Director responsible for implementing sign schemes for many clients including Canary Wharf and the Royal Parks. Alex then decided to set up a design company specifically to work independently with clients to help create, design and implement successful wayfinding, sign design and information graphic solutions.

Alex Wood, Partner Holmes Wood
London, UK

Ann Makowski

2020 SEGD Golden Arrow Award recipient

Ann, a devoted SEGD staff member for over almost 20 years, was Interim CEO of SEGD from late 2019 through early 2020.

She previously served as COO, Interim Executive Director, Managing Editor of the SEGD color magazine, and Director of Membership and Communications.

Headshot of Ann Makowski
Society for Experiential Graphic Design (SEGD)
Alexandria, VA

Anthony Ferrara

Anthony has a natural ability to create 3-dimensional objects in space. Taking ideas from 2-dimensional drawings into form and function, he has a curiosity and a skill for using both materials and people to execute and innovate.

Anthony Ferrarra, DesignConcernUS
New York

Video Trial

This is a trial for video uploads

Sign Painters a 2010 documentary film by Faythe Levine & Sam Macon
The first anecdotal history of the craft, features the stories of more than two dozen sign painters working solo to collaborative shops such as San Francisco’s New Bohemia Signs and New York’s Colossal Media Sky High Murals


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