Seattle

Gabe Kean: Expanding The Experience Through Collaboration

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Understory at Amazon Spheres

Finalist 2018
Finalist 2019
Understory at Amazon Spheres

The Spheres is the latest addition to Amazon’s downtown Seattle headquarters, and offers employees a work environment shared with over 40,000 plants, bringing them closer to nature as they work.

To explain this groundbreaking new building, Amazon established a free, public visitor center at The Spheres, called Understory. The name refers to the lush habitat between the rainforest floor and canopy and provides a fully immersive, 360-degree experience where visitors can get up close and personal with the science, engineering and plants behind The Spheres.

Living Computers: Museum + Labs

Finalist 2018
Living Computers: Museum + Labs

Living Computers: Museum + Labs, established by Microsoft co-founder Paul Allen, not only preserves and displays working vintage computers, it also aims to make technology fun and accessible to the public. With its 2016-2017 renovation and expansion, the museum wanted to reach a wider audience to round out STEM education and encourage kids—especially girls—to pursue careers in technology.

Contours

Finalist 2018

Contours is a site-specific light installation sitting at the heart of Tableau Software’s new Seattle HQ, exploring themes of nature and discovery in a nod to the data visualization techniques Tableau is famed for.

The contoured lines that make up the composition have been designed to represent the reversed topography of Washington’s most famous landmark: Mount Rainier. The piece brings the outdoors in, while suggesting the sense of curiosity and discovery found at the heart of man’s fascination with mountain ranges and the conquering of their summits.

The Rise of EGD

Match Headquarters, Dallas (Photo: Thomas McConnell)

Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.

2018 SEGD Conference Experience Minneapolis - Achievement Awards

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

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