At Seattle Children’s Research Institute (SCRI), hundreds of world-class scientists and researchers are investigating new treatments and seeking cures for childhood diseases. Yet the public is mostly unaware of their presence in downtown Seattle. For years, SCRI has tried to increase the visibility of their building's storefront, which spans more than half a block. SCRI has employed traditional solutions such as posters and window graphics, but despite these attempts, the streetscape remained dark and lifeless. A different approach was needed.