Scott Cuyler

Square Peg Design

Photograph of wayfinding for Overseas Union Enterprise

Square Peg Design (Oakland, Calif.) developed a comprehensive wayfinding and signing program for the Overseas Union Enterprise Bayfront project, a redevelopment of the former Overseas Union House in Singapore into an 18-story office block. The resulting signing and graphic design not only provides vital wayfinding information, but also adds a layer of branding and a sense of place.

Yahoo!

Merit Award
Yahoo!, Square Peg

Yahoo! Headquarters Building Identification

Yahoo did not want to be seen as an adolescent dot.com, so the challenge was to develop a graphics program that captured the irreverent and non-institutional culture of Yahoo!

Square Peg
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