Sao Paolo

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

The Museum of the Portuguese Language

Merit Award
The Museum of the Portuguese Language, Fundacao Roberto Marinho, Ralph Appebaum Associates

Designing exhibits for a museum whose purpose is to celebrate a language is a bit different from creating a shrine for artifacts. At the Museum of the Portuguese Language, the world's first museum of its kind, Ralph Appelbaum Associates presents the language as a dynamic cultural heritage and uses technology to emphasize its permanent state of transformation.

Ralph Appebaum Associates
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