San Francisco

Recap: Navigating Airport Design Tour


On April 8th, SEGD SF hosted a tour of San Francisco Airport, Terminals 2 and 3, with discussion around the architecture and signage, wayfinding, and art programs implemented in these spaces. We began in the Terminal 2 ticketing lobby, and traveled post-security to discuss gates and amenities, and rounded out the tour in the new Terminal 3 bag claim. We had a great group in attendance—thanks to all for your participation!

Wayfinding and Culture Inside the Box

Box headquarters, Wayfinding by Sky Design

Work is serious business, but that doesn’t mean it can’t be fun, too.
When cloud storage and content management company Box moved to new headquarters, they asked Sky Design to develop an interior wayfinding system for the 170,000-sq.-ft. space. Sky Design delivered more than an intuitive navigation system. They also integrated a bold graphic language that translates Box’s fun, collaborative and innovative brand spirit into the physical environment.

Navigating Airport Design - A Tour of SFO Airport Terminals 2 & 3

Join SEGD SF on a tour of SFO’s Terminals 2 and 3 for a discussion on designing an airport signage program and considering what it takes to make an airport work. Completed in 2011, Terminal 2 was designed as a representative of the Bay Area’s culture and aesthetic and is the United States’ first LEED Gold-certified terminal. We’ll discuss SFO's hospitality-driven approach, sustainability goals, and the integration of architecture, art, identity, and wayfinding as we walk Terminal 2 and parts of the newly completed Terminal 3, completed in 2014.

Growing Up Google -- How Wayfinding and Placemaking Help Evolve the Google Brand

Google Tech Corners Campus, EGD by Media Objectives/Valerio Dewalt Train

When Google opened its new Tech Corners Campus in Sunnyvale, California, they were committed to creating work and social spaces that support employee health, enhance the workplace experience and improve overall sustainability. Valerio Dewalt Train Associates and Media Objectives established a set of guiding design principles aimed at creating a place that inspires growth, surprises and delights, is economical and scalable--and memorable.

2016 Year Ahead

The SEGD SF Chapter Chairs want to give a sincere thanks for all our our sponsors, volunteers, members and supporters for a great year of events in 2015. We learned about neon, detailing, graphic films, braille and smart spaces from a variety of incredible presenters. Through SF Design Week, we were able to outreach to design professionals outside of SEGD. We also hosted a student tour of some of the best EGD studios in the nation, all located in downtown San Francisco. Thank you!

Andrea Fineman's Sketchbook

Andrea Fineman's Sketchbook

How do experience designers use sketching? I use it to quickly test out ideas and develop new ideas as I go. Sketching even very common interaction design patterns (for smartphone apps, for instance) can reveal new ideas for data visualizations or other interaction features. More often, though, making a quick sketch of an interface that seems simple in your mind can reveal fundamental flaws in the idea.


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