Twitch is a unique and engaging brand that required a smart, highly customized design for their headquarter’s signage and wayfinding system. The ultimate solution utilized Twitch’s platform rewards system (gems) as a design element for room blades, demarking the size of each meeting room with different “gem” types. Additionally, playful gaming inspired graphics were applied to the floors of the servery and dining areas to aide in queuing and wayfinding at the various food stations.