Designed in California showcased the evolution of human-centered and sociologically conscious design and its relationship to California. Objects were presented in reverse chronological order, highlighting thematic clusters along the way. The works on view varied dramatically in scale (think UP wrist band health monitor to The North Face tent), demanding a display solution that allowed each object to be equally accessible visually and also protected the pieces.

“The Chronicles of San Francisco” is a new art installation at SFMOMA, designed by internationally recognized artist JR and installed by SNA Displays, to celebrate the city's extraordinary and diverse people on a state-of-the-art, 107-foot-long digital canvas. The goals of this project were to celebrate the diversity of the city of San Francisco and to bring a modern, approachable exhibit to SFMOMA where people could literally see themselves.

Coinciding with the opening of the museum’s expanded new building, the San Francisco Museum of Modern Art embarked on a profound reexamination of its values, its experience principles and its relationship to its audiences. The program was expanded and changed, the brand repositioned and the visual identity reimagined.