San Francisco International Airport

San Francisco International Airport (SFO) Wayfinding Program

Finalist 2020
San Francisco International Airport (SFO) Wayfinding Program

The San Francisco International Airport (SFO) Wayfinding Program combines ambitious changes to enhance the guest experience and optimize Airport operations with reimagined product, service and information designs that are intuitive to use, and more sustainable to manage and maintain. The program sets a new benchmark for the North American aviation sector.

British EGD Practices Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Jason Smith & Jacob Ehrenberg - The SFO Way: People, Places, Things

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

San Francisco International Airport Signage and Wayfinding

SFO Wayfinding, Interview with Vicki Sundstrom

Innovating the Passenger Experience at SFO

Vicki Sundstrom, PE, started her career as a traffic engineer in Landside Operations at San Francisco International Airport. Today, she manages the signage program that helps SFO’s 41 million annual domestic and international travelers navigate four terminals and seven boarding areas. She will be a keynote speaker at the SEGD/ASMN Airport & Transportation Workshop September 25-26, sharing how SFO continues to innovate the passenger experience.

Vicki Sundstrom

Vicki Sundstrom is the Special Projects Manager at Arora Engineering, Inc. in San Francisco. Vicki is an experienced Professional Engineer, Program Manager and Project Coordinator with 20 years of experience in the public sector/airport environment at San Francisco International Airport (a live, operational, environment serving over 43 million passengers a year). She has a long track record of successfully managing, delivering and implementing time sensitive projects.

Vicki Sundstrom, San Francisco International Airport
Arora Engineers
San Francisco

San Francisco International Airport Terminal 2, Environmental Graphics and Wayfinding

Above and Beyond

A sleek new San Francisco International Airport terminal exceeds LEED goals and engages passengers in the joys of sustainable travel.   

Passengers making their way through SFO’s new Terminal 2 have become participants in modern sustainability, San Francisco style. Opened in April 2011, the renovated terminal goes beyond LEED requirements while offering “a different kind of travel experience”—what the design team at Gensler calls an “epicurean” experience of pleasure, living modestly, and treading lightly.

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