Salt Lake City

Matt Caldwell

Matt Caldwell is an experienced Client Service, Operations, Finance & Human Resources Executive who is currently employed as the Managing Director at Infinite Scale. Infinite Scale is a sport design consultancy. With clients ranging from the San Francisco 49ers to the College Football Playoffs to the Daytona International Speedway, Infinite Scale designs for some of the biggest names in sports. Based in Salt Lake City, Infinite Scale creates the fan experience through brand integration, signage, environmental graphics and partner integration.

Matt Caldwell
Infinite Scale
Salt Lake City, Utah

Jake Hill

Jake Hill is a Graphic Design Director at Coel Studio in Salt Lake City. 

Coel Studio is a Salt Lake City based agency + consultancy building meaningful brands, solving complex problems and improving customer experiences.

Connect with Jake on his website.

See Jake Hill's work on Dribbleand at Coel Studio.

Jake Hill is a Graphic Design Director at Coel Studio in Salt Lake City.
Coel Studio
Salt Lak City

Shoko Smith

Born and raised in Tokyo, Shoko Smith came to the United States over a decade ago.  She graduated with a Bachelor of Fine Arts in Commercial Arts/Graphic Design, and has been practicing graphic design professionally for more than 15 years.  Shoko’s design skills were refined by working in advertising and design agencies before joining GSBS Architects.  Her focus now is in designing spaces that represent clients’ brands through experiential design.  

Shoko Smith
GSBS Architects
Salt Lake City

Coel Studio

Coel is an integrated design studio, specializing in building brands, creating experiences, and designing environments - all working together to tell your story.

Purpose
Coel believes that brands and places are more than just “things,” but can have real impact on lives if they are done correctly. We are driven by a deep desire to improve customer experiences in the world around us. Every project is a little different, and that’s what we love - evolving just a little more each time to meet the needs of our clients.

Loran Sanvido

Loran Sanvido is a Designer at Infinite Scale in Salt Lake City.

Loran Sanvido has been with Infinite Scale since 2016. Before she joined Infinite Scale Loran Sanvido worked at Reztark Design Studio as a Lead Graphic Designer and with Addidas as a lead graphic designer developing concepts and visuals for event graphics. Loran Sandivo also assisted with creating new identity work, and incorporating current identity and brand standards into marketing materials, developed concepts and graphics for MLS and NCAA women’s apparel and assisted with research and project development.

Loran Sanvido, Designer at Infinite Scale, Salt Lake City
Infinite Scale
Salt Lake City

Larry Cohen

Larry Cohen is currently the Design Director for YESCO's Salt Lake City office. Larry Cohen has 17 years experience in designing sign / environmental graphics. Larry also has marketing and sales  management experience working for creative / print production firms.

Larry Cohen's specialties include designing spectacular displays for the Gaming / Hospitality industry as well as take-offs and designs for Wayfinding systems. Larry is well versed in the ADA, NFPA & IBC codes relating to code compliant signage. 

Larry Cohen, YESCO
YESCO
Salt Lake City

Ben Stalker

Ben Stalker is a Designer at Infinite Scale in Salt Lake City, Utah.

Before joining Infinite Scale Ben Stalker worked for DS Architecture where he produced conceptual design and plans of house plans, renderings, graphic designs, web work and presentations. He has also worked at Yahoo and Mercury.

Ben Stalker completed his Bachelor of Arts (BA) Degree in Graphic Design at Fort College.

Ben stalker has been involved in many projects at Infinite Scale including:

Ben Stalker, Designer at Infinite Scale, Salt Lake City, Utah.
Infinite Scale
Salt Lake City

Holly Nichols

Holly Nichols is a Project Manager at Infinite Scale in Salt Lake City, Utah.

Holly Nichols is a Project Manager for EGD design and implementation projects specializing in the renovation and new construction of sport venues. Works to ensure that team/partner/city branding and signage programs are seamlessly integrated into a project's architecture. Responsibilities also include proposal writing, budgeting, and resource planning.

Some of Holly Nichols current and past projects include :
 

Holly Nichols, Project Manager, Infinite Scale, Salt Lake City
Infinite Scale
Salt Lake City

Zach Norman

Zach Norman has been with Infinite Scale for more than a decade, where he began as an intern in 2005 and worked his way up to the position of Design Director. He has work on a broad range of sport and non-sport environmental graphic design projects, ranging from temporary events to permanent solutions, with a comprehensive involvement in the project process from concept development to production and installation.

Zach Norman, Infinite Scale
Infinite Scale
Salt Lake City

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