Creating unique and engaging branded experiences within space and time, with clear and intuitive wayfinding.
Cory Clinton is a signage and wayfinding specialist and Senior Associate at RSM Design, an award winning international design studio focusing on the seamless integration of graphic design, identity and architecture.
“We believe in the possibility and potential of every project to become a place that people love to be.”
RSM Design works at the intersection of architecture and graphic design, creating places that come alive with energy, functionality and personality. Our tools are branding, graphics, signage, art and a deep-rooted desire to create a memory and influence an experience for the guest, visitor, tenant or resident. When our designs impacts space - we evoke emotion, engagement and loyalty.
“A project’s identity is shaped by the people who move through it.”
Although we are seeing great strides in the application of technology to wayfinding, it is clear today that there is much room for expansion and improvement in this field.
If wayfinding is more than just signage, where else can we find it? Architecture, landscaping, lighting, art and technology all play a significant role in a wayfinding system.
In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.
