Creating unique and engaging branded experiences within space and time, with clear and intuitive wayfinding.
Cory Clinton is a signage and wayfinding specialist and Senior Associate at RSM Design, an award winning international design studio focusing on the seamless integration of graphic design, identity and architecture.
“We believe in the possibility and potential of every project to become a place that people love to be.”
RSM Design works at the intersection of architecture and graphic design, creating places that come alive with energy, functionality and personality. Our tools are branding, graphics, signage, art and a deep-rooted desire to create a memory and influence an experience for the guest, visitor, tenant or resident. When our designs impacts space - we evoke emotion, engagement and loyalty.
“A project’s identity is shaped by the people who move through it.”
In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.
SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.
SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.
The City of Tustin, Calif., is in the midst of constructing a 1,600-acre planned community that will ultimately consist of more than 4,000 residential units and 9 million square feet of commercial and institutional development, with acres of open park space.
