RSM Design

Cory Clinton

Creating unique and engaging branded experiences within space and time, with clear and intuitive wayfinding.

Cory Clinton is a signage and wayfinding specialist and Senior Associate at RSM Design, an award winning international design studio focusing on the seamless integration of graphic design, identity and architecture. 

Cory Clinton
RSM Design
San Clemente, CA

RSM Design

“We believe in the possibility and potential of every project to become a place that people love to be.”

RSM Design works at the intersection of architecture and graphic design, creating places that come alive with energy, functionality and personality. Our tools are branding, graphics, signage, art and a deep-rooted desire to create a memory and influence an experience for the guest, visitor, tenant or resident. When our designs impacts space - we evoke emotion, engagement and loyalty.

“A project’s identity is shaped by the people who move through it.”

What is Wayfinding? Part 2—The City as a Model

What is Wayfinding? Part 2—The City as a Model (Image of Map)

Read Time: 3.5 minutes

In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.

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