Javier Lloret

Javier Lloret’s work crosses boundaries between media art and design. He holds an M.A. in Interface Culture from the University of Arts and Industrial Design Linz (Austria) and a Master’s degree in Lens-Based Media from Piet Zwart Institute (Rotterdam, The Netherlands). Javier Lloret's interactive experiences investigate the influence that different spatial configurations have in the participants’ behavior. In his line of work in the field of artistic photography and video, he often explores social conventions of behavior in contrast with individuality.

Javier Lloret
Rotterdam, Netherlands

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design
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