Rory Simms

Quad Cinema

Finalist 2018
Quad Cinema

New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

The Handmaid’s Tale

Honor Award 2018
"The Handmaid’s Tale" Highline Installation

Hulu launched its new series adaption of “The Handmaid’s Tale,” the dystopian classic by Margaret Atwood. Pentagram designed a new interactive public art installation to celebrates the series by distributing 4,000 free copies of the book. The project was displayed in a high-profile location at the High Line in New York.

The novel is set in Gilead, a future theocracy where women have been stripped of their rights and subjugated into roles as “handmaids” used expressly for procreation.

Rory Simms

Rory Simms is a graphic designer working in the New York office of Pentagram. Originally from Dublin, Ireland, Rory Simms studied at IADT Dún Laoghaire where he received a BFA in Visual Communication Design. Since joining Pentagram Rory has worked on broad range of projects for clients such as: The Public Theater, Citi Bank, The Philadelphia Museum of Art, Jazz at Lincoln Center, Miami Science Museum, among others. Rory is a member of the AIGA, ADC (Art Directors Club), TDC (Type Directors Club), and SEGD (Society for Experiential Graphic Design).

Rory Simms, Pentagram
Pentagram
New York
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