Ronald Shakespear's Sketchbook

Working in design for half a century, I have always found it difficult to tell my clients how the project will look, so my sketches give them a general idea. I usually sketch on pieces of scrap paper or whatever is at hand. Many of my preliminary drawings later prove to be true.

Ronald Shakespear Exhibit in Buenos Aires

The photographic portraits of Ronald Shakespear, founder of Diseno Shakespear (Buenos Aires) and SEGD Fellow, will be on exhibit beginning May 7, 2015, at the Ort Association of Buenos Aires.

Ronald Shakespear Photos on Exhibit

Orson Welles from Revisiting the Sixties

Portraits from Revisiting the Sixties, the book of photographs by Ronald Shakespear, FSEGD, are on exhibit at the Lavarden Museum Platform in Rosario, Argentina, through September.

Buenos Aires Subway System

Illuminating the Underground

Diseño Shakespear transforms the Buenos Aires subway with a bold identity and a user-friendly sign system.

How does a city derive its character—the unique qualities that define a sense of place? Every city has its own temperament, its own rhythms, and its own visual language. But how are they shaped?

Ronald Shakespear, FSEGD

Ronald Shakespear: Making the City Legible

SEGD's 2008 Fellow on design, cities, and storks

Ronald Shakespear has described his profession as “making the city legible.” With his sons Lorenzo and Juan and daughter Barbara, his design consultancy Diseño Shakespear has completed numerous wayfinding, branding, and design mega-projects in Buenos Aires, from the city’s underground to its hospitals and zoo.

Diseño Shakespear

Diseño Shakespear (BUENOS AIRES) Founder and SEGD Fellow Ronald Shakespear was honored April 4 as the first Distinguished Designer of the city of Rosario, Argentina. The city’s Municipal Council presented Shakespear with the award at a ceremony at the Cultural Center Complex Parque España-Argentina.

Diseno Shakespear

Diseno Shakespear (Buenos Aires) is featured in Typographic Design: Form and Communication (Fifth Edition, Wiley & Sons 2012), by Rob Carter, Ben Day, and Philip Meggs. The book, considered a premier reference on typographic design, includes a section on Shakespear’s design of the identity and wayfinding for the Buenos Aires subway system.

Ronald Shakespear

Ronald Shakespear, SEGD Fellow and founder of Diseño Shakespear (Buenos Aires), is self-publishing a retrospective of his photography from the 1960s.

Diseno Shakespear

Diseno Shakespear (Buenos Aires) was chosen to design the visual identity for the newly reopened Recoleta Mall in Buenos Aires. The 42,000-sq.-meter shopping center includes 80 shops, 10 movie theaters, 10 restaurants, and a rooftop garden.

The studio has developed other retail branding and signage projects for Alto Palermo Shopping, Temaikén, Galerias Pacifico, Duty Free Shop, Harrods, Tortugas Mall, Patio Olmos, and Dot Baires.

Ronald Shakespear

2008 SEGD Fellow

Ronald Shakespear was born in Rosario in 1941. He has been Chair Professor at the University of Buenos Aires and Past President of ADG. He founded Diseño Shakespear in Argentina 50 years ago and is now directed with his son Juan (DI Uba). Lorenzo, another son

Buenos Aires, Argentina

Principal Shawn Harrington	Tarley Jordan	Wayfinding Lead Lawrence Law
Vice President and Executive Creative Director Jaime Macias	Director of Experiential Design Erin Williams	Strategic Account Manager Jon Nedland

SEGD

Ronald Shakespear

Ronald Shakespear's Sketchbook

Ronald Shakespear Exhibit in Buenos Aires

Ronald Shakespear Photos on Exhibit

Buenos Aires Subway System

Illuminating the Underground

Ronald Shakespear, FSEGD

Ronald Shakespear: Making the City Legible

Diseño Shakespear

Diseno Shakespear

Ronald Shakespear

Diseno Shakespear

Ronald Shakespear

About SEGD

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Illuminating the Underground

Ronald Shakespear: Making the City Legible

About SEGD

Downloads