Rome

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

Maxxi National Museum of XXI Century Arts

Honor Award
Maxxi National Museum of XXI Century Arts, ma:design SRL

MAXXI, the Zaha Hadid-designed national museum of contemporary art in Rome, opened in May 2010. Hadid created a building characterized by sinuous and geometric shapes, volumes that separate from the main building to overlook the city, exposed cement, modulation of natural light, and the use of white in all its shades.

The MAXXI Foundation wanted the signage system to provide essential information in a clear, visible, but non-invasive way. Ma:design conceived the signage system to reflect the architectural concepts of using light/shadow, full/empty, and rigid/organic shapes.

ma:design SRL
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