Jonathan Nodrick is the Founder, CEO & Creative Director of Rollout, an internationally acclaimed custom wallpaper company. Over 10 years ago, he had a vision to start a design studio where creativity could strive. A place where integrity and art could coexist with great design to make a viable commercial enterprise that would have the power to invigorate, inspire, and shake up established notions of wallpaper design in the commercial design industry. Rollout would reinvent wallpaper.