Rockwell Group

SEGD Well: Supporting the Healing Mission

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

SEGD Well: Healthcare Innovations Workshop, held last week in Cincinnati, set out to find the answers to that question.

So what are the answers? Well, you kind of had to be there. But we’re willing to share a peek at what you missed.

Clue: It’s much bigger than wayfinding or mobile apps.

JetBlue Terminal T5

True Blue

Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.

Literally in the shadow of the iconic Eero Saarinen-designed TWA terminal at New York’s JFK International Airport, the new JetBlue Airways terminal was designed to do its job quietly, without drawing attention away from the Saarinen landmark.

Rockwell Group

Photo of ineriors of Shinola store

Rockwell Group (New York) designed interiors for the newly opened Shinola store in Tribeca. The Detroit-based Shinola sells meticulously crafted, American-made bicycles, watches, leather goods, and notebooks. Rockwell’s design modeled the store after an urban general store, consistent with the neighborhood’s residential feel. The interior balances 1930s industrialism and clean minimalism to highlight the handcrafted beauty of Shinola’s products.

Michael Jordan's The Steakhouse

Merit Award
Michael Jordan's The Steakhouse, Michael Jordan/Peter & Penny Glazier, Rockwell Group

With Michael Jordan, restaurateurs Peter and Penny Glazier opened a new restaurant overlooking the main concourse at Grand Central Terminal. A series of screen walls define different areas and mediate between the scale of the terminal and that of the restaurant. A tall curved, wood wall, crowned with a dramatically lit metal leaf cornice, is inspired by the Beaux Arts design of the terminal, and separates the large dining room from a smaller private dining area.

Rockwell Group

The Rocky Horror Show

Merit Award
The Rocky Horror Show, Jordan Roth, Rockwell Group

The stage is set up to resemble a run-down, neglected old-time movie palace, a tribute to "B" movies of the fifties, complete with dilapidated theater seats, an art deco chandelier and a richly sculpted proscenium arch. The proscenium splits apart, collapses, and tracks off left and right; the movie seats flip upside down and disappear, and the scrim is pulled down to reveal a distorted metal grid wall in front of the onstage band.

Rockwell Group

POD Restaurant

Merit Award
POD Restaurant, Rockwell Group

Inspired by retro-modernism, but without overt reference, Pod is an all white space painted with colored lights. The restaurant features pods (individual spaces), from deuce pods along the dining perimeter, to pods for six to ten people that have internally illuminated color changing table tops. Some design features that make Pod so unique are the high gloss white epoxy walls, acoustic foam ceilings, creamy concrete floor, dipped rubber chairs, and a thirty foot red rubber lounge barge.

Rockwell Group

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