Rina Alfonso Osawa

Women Making History: SEGD’s Women Business Owners

Women Making History: SEGD’s Women Business Owners

Read Time: 6 minutes
In honor of Women’s History Month, SEGD is sharing stories about “women you need to know” who are practicing in the field of experiential graphic design. Did you know that many SEGD member firms are owned by women? The following post includes profiles of 12 women members who run their own design studios. The list includes newbies like Rina Alfonso of Studio Aorta to veterans like Paula Rees of Foreseer, former SEGD President, SEGD Angel Award Recipient, and author of the recent Forbes article about Sara Little Turnbull, pioneering designer, design consultant, and consumer advocate.

Rina Alfonso: Studio Aorta Founder and New SEGD Member

Rina Alfonso Osawa

Read Time: 7 minutes
How many SEGD members also have black belts in Kendo? At least one! Meet Rina Alfonso, the fourth and final new member to be interviewed for SEGD’s Membership Month. Rina is the founder and creative director of Studio Aorta, a woman-and-minority owned creative studio based in Washington, DC. Contributing writer Franck Mercurio spoke with Rina to learn more about the challenges—and rewards—of starting a new design business.

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