A truly versatile designer, manager and creative leader, Rick Smith brings more than 18 years experience to DI. As an environmental and a graphic designer, he links branding and marketing with large-format signage and wayfinding systems.

Working as Creative Director, Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.