Richard Cassis never takes it easy. Or for granted. He firmly believes that connecting with an audience requires rearranging the synapses. The result: images and designs that don’t just tell stories, they rewrite them. His work as owner of sparc, inc., has created brands – and an intimate dialogue with audiences for The Joffrey Ballet, Herman Miller, Chicago’s Center on Halsted, Walter E. Smithe Furniture, Perkins+Will, Komori, the City of St.Cloud, Minnesota and many other towns and centers.