Relative Scale

Relative Scale

Relative Scale is a digital agency that creates experiences for spaces. We partner with brands and institutions to thoughtfully conceptualize, design, develop, and deliver bespoke media programs that tell meaningful stories. Prioritizing an understanding of the target audience, the spatial environment, and the tone and tenor of the message, the philosophy that underlies our creative approach is based on the careful consideration of scale—both physical and conceptual—in every media experience we produce.

Carsi Tong

Carsi Tong is a Designer at Relative Scale in Raleigh-Durham, NC.

Carsi Tong is a North Carolina native with experience designing for universities, museums, corporations, and other institutions. Carsi Tong is well versed in design systems, learning/motivation strategies, and brand storytelling.

She began her career at CAM Raleigh as a Graphic Design Assistant. She has also worked that the NC State University Craft Center, The US Environmental Protection Agency and IBM.

Carsi Tong is a Designer at Relative Scale in Raleigh-Durham, NC

Luis Zapata

Luis Zapata is an Interaction Designer at Relative Scale in Raleigh-Durham, NC.

Luis Zapata graduated with a bachelors degree in industrial design from NC State University. He is currently finishing his masters degree in graphic design also at NC State University. Luis Zapata focuses more on user experience in spatial environments, including virtual reality but grounded reality as well. He explores what forms play takes when it comes to design experiences, either it be conveying a science topic or helping a kid have empathy for older siblings.

Luis Zapata is an Interaction Designer at Relative Scale in Raleigh-Durham, NC
Relative Scale
Raleigh, NC

Relative Scale Completes “Welcome to Bayhealth” Media Experience

Relative Scale Completes “Welcome to Bayhealth” Media Experience

Relative Scale recently partnered with CannonDesign and MultiTaction to activate a hospital lobby with a six-screen interactive wall. Bayhealth is Southern Delaware’s leading healthcare provider, offering a broad range of medical services related to cardiovascular, cancer, pediatrics, respiratory care and more. Bayhealth Milford Memorial Hospital, a cornerstone of Delaware healthcare for nearly a century, recently closed its doors so that a new chapter could begin with the state-of-the-art Bayhealth Hospital, Sussex Campus.

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