Originally built for freight trains in the 1930s, the High Line is an elevated rail structure on Manhattan’s West Side that has been turned into the city’s most popular new park. The structure was saved from demolition by Friends of the High Line, a community-based non-profit organization that advocated for the preservation and reuse of the structure as a pedestrian promenade. In 2011, Phase 2, from West 20th Street to West 30th Street, was opened to the public. The first section, from Gansevoort Street to West 20th Street, was opened in 2009.
YOHO Midtown is the second phase of a high-rise residential and shopping center complex in Hong Kong. Opened in 2010, it targets affluent young professionals and provides all the luxury amenities you’d expect with its multi-million-dollar price tags.
The Boy Scouts of America’s Summit Bechtel Reserve in West Virginia is the new home of the 10-day BSA National Jamboree, which attracts 40,000 scouts and an additional 50,000 visitors for the event held once every four years.
As the designer of record for Oriole Park at Camden Yards since 1992, Ashton Design has been responsible for developing and maintaining the ballpark’s complete graphic vision—from exterior, wayfinding, and ADA signage to placemaking. In the stadium’s branding, Ashton Design has drawn inspiration from the team and city history, and in-depth research has resulted in many unique and authentic touches, including the ornithologically accurate Baltimore Orioles weather vanes above the scoreboard.
Rachel Einsidler is a Senior Designer and Associate at Airspace with experience in experiential graphic design, exhibit design, identity and print design.
Hannah is a designer and illustrator with many years of experience, primarily with non-profit organizations including over 20 years as Manager of Design at Brookfield Zoo.
You get to do what you like to do and I, with you, get to do what I like to do. You get to design, I get to detail.
And in the era of mission statements, mine (in eight words!) is this:
Preserving and honoring your design through articulate documentation.
The purpose of my work is for you to have the results you seek.
This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.
From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.
From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.
From the SEGD archives, circa 2009: this project was a very important contribution to the National Park Service, which celebrated its centennial less than a month ago on August 25, 2016. With the help of a graphic identity that reflects the National Park Service mission, “America’s best idea” keeps getting better.
