Recreation

The High Line Signage

Honor Award
The High Line Signage, Friends of the High Line, Pentagram Design

Originally built for freight trains in the 1930s, the High Line is an elevated rail structure on Manhattan’s West Side that has been turned into the city’s most popular new park. The structure was saved from demolition by Friends of the High Line, a community-based non-profit organization that advocated for the preservation and reuse of the structure as a pedestrian promenade. In 2011, Phase 2, from West 20th Street to West 30th Street, was opened to the public. The first section, from Gansevoort Street to West 20th Street, was opened in 2009.

Pentagram Design

Camden Yards

Merit Award
Orioles statues, Camden Yards, Baltimore Orioles, Ashton Design

As the designer of record for Oriole Park at Camden Yards since 1992, Ashton Design has been responsible for developing and maintaining the ballpark’s complete graphic vision—from exterior, wayfinding, and ADA signage to placemaking. In the stadium’s branding, Ashton Design has drawn inspiration from the team and city history, and in-depth research has resulted in many unique and authentic touches, including the ornithologically accurate Baltimore Orioles weather vanes above the scoreboard.
 

Ashton Design

Steve Reinisch

You design. I detail.

You get to do what you like to do
and I, with you, get to do what I like to do.
You get to design, I get to detail.

And in the era of mission statements,
mine (in eight words!) is this:

Preserving and honoring your design
through articulate documentation.

The purpose of my work is for you to have the results you seek.

This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.

Really.

Steve Reinisch
TheGreatDetailGuy!
Los Angeles

Golden Gate Bridge Pavilion

From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.

Dimensional Maps

From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.

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