Raleigh

Elizabeth Griswold

Elizabeth Griswold translates brand stories into experiences. With her focus aimed on strategic integration in the built environment, she takes a holistic approach to brand essence. A natural collaborator, Elizabeth works with a multi-disciplinary team for fully integrated design solutions. She leads EGD projects from concept to completion, ensuring consistency in the nuances of each brand. Using her passion for the EGD field as her driving force, Elizabeth successfully led the effort to create the SEGD Raleigh Chapter and co-leads the chapter with her fellow chairs.

Elizabeth Griswold is a Senior Graphic Designer at Ewing Cole in Raleigh, NC
EwingCole
Raleigh, NC

Donut King

Honor Award
Donut King, Lorenc Design

To market Donut King to investors, its founder and Lorenc Design incorporated the new prototype design of this store into the marketing package. The ceiling, menu board, posters, floor and layout establish brand identity for each new shop, and are accompanied by such motifs as the donut-shaped chairs and small tables adorned with daily fresh flowers. The yellow-striped canopy above the serving area would reference the early morning sun. Everything else builds on this upbeat feeling.

Lorenc Design

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