This 2020 SEGD Global Design Awards Honor Award-winning project began as a simple desire to shine a light on biases in the workplace in a more memorable and impactful way. Second Story created the immersive experience for offices of their parent company, Publicis, and it was installed in offices around the world.
In order to preserve and respect the integrity of the historic Thomas Cole house, the design team carefully considered where to intervene with technology, seamlessly integrating the experiences into the architecture and furniture.
Despite a growing movement for corporate diversity and bias trainings, many employees still experience the dehumanizing and daily impacts of bias and discrimination. We’ve become more informed, but not necessarily transformed.
As experience designers, the team believed that addressing bias in our own workplaces and culture required a new approach—to shift these trainings from intellectual understanding to emotional awakening. Make Some Room is an immersive workshop that marries storytelling and space to change hearts, not just minds.