Project Management

Erica Daechsel

Erica’s background in Interior Design equips her with a strong background in materiality, design and construction, and a penchant for innovation! Erica’s focus is on developing and maintaining strong client relationships, which she accomplishes through clear communication, on-time project delivery, systematic value engineering, and a solution-oriented approach. 

Erica Daechsel
EurOptimum Display Inc.

Chelsea Weddle

As a client advocate and project consultant, Chelsea excels at developing strong relationships with each of her clients, managing and ensuring timely delivery of quality print production, installation and a collection of integrated projects. Chelsea's goal is to act as a consultative partner by helping a wide range of clients solve challenging business problems.

Chelsea Weddle
Phase 3
Atlanta, GA

Krzysztof Lower

Krzysztof supports and oversees every aspect of project realization including development, production, and installation. Through effective communication and coordination, he facilitates project unity to satisfy aggressive schedules, value engineering, and design intent. Krzysztof brings over a decade of experience in experimental fabrication that guarantees successful execution of complex designs in branded environments. Motivated by excellence and teamwork, he maintains a robust network of internal and external project partners.

Krzysztof Lower
Grand Rapids, MI

Kathy Fry

Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President

Plus at AP+I Design

We are brand storytellers.
We work with you to craft a narrative that translates your brand into experiences that connect with people. Through large, bold statements or small touches that surprise and delight, we map your story onto the built environment to create spaces that reflect your brand and goals.


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