The new part of the JMTC’s permanent exhibition is dedicated to the story of Soviet Jews from 1945 through the late 1960s, during which moments of hope were quickly replaced by new waves of anti-Semitic repressions.
World War I marked a major turn in the history of the world. It deconstructed the lives of nations and individuals. Helplessness, uncertainty, pain, insecurity. But also patriotism, hope and longing. These emotions were always present in WWI.
This permanent exhibition on Latvians in World War I embraces emotions and creates awareness of WWI and its consequences, both nationally and worldwide. The design team was challenged by the amount of exhibition content and the degree to which they wanted visitors to be emotionally present.
The Fume Scent Lounge is a new experiential retail concept providing customers with a new multi-sensory way of experiencing fragrance. With the goal of attracting the new generation of millennials, the lounge integrates sight, sound, touch and smell, and elevates the fragrance shopping experience back to an art form in a very modern way.
The design team partnered with the Museum of Arts and Design (MAD) in New York to create the signature digital experience for the 60th annual Mad Ball gala, their most important fundraiser. To entertain guests that included design luminaries, museum board members and honorees such as Madeleine Albright, Jorge M. Pérez and Barnaba Fornasetti, the museum tasked the team with creating a memorable interactive experience that was, true to their mission, an innovative and unexpected celebration of design and the creative process.
The Juilliard School is internationally renowned as a leader in performing arts education. Founded in 1905, The school offers undergraduate and graduate degrees in dance, drama and music. Located at Lincoln Center in New York City, Juilliard produces the highest caliber of actors, musicians and dancers in the world. Their mission is to provide the tools for gifted students to reach their fullest potential as leaders, artists and global citizens. There are more than 800 artists enrolled at Juilliard, where they appear in over 700 annual performances in the school’s five theaters.
The building identification provides a visual presence for the museum within the surrounding cityscape. Large-scale exterior signage was added to the two main entrances not just to increase visibility of the entrances, but to provide a visual link between the faces of two architecturally distinctive buildings with entrances on different streets. A warm red logo was installed on the new white façade on Howard Street and a white logo was placed on the existing warm red brick façade on Third Street.
Timber City examined the benefits of timber construction by presenting information about engineered wood, focusing primarily on Cross Laminated Timber, a new building material recently introduced to the U.S. market. The exhibition aimed to educate the public and advocate for public policy change in the US for more timber over concrete and steel construction in our urban cores.
The highly experiential exhibition OurSenses delves into how our brains work with sensory organs to shape our perceptions. The goal of the exhibition was to explain these concepts in a fun and engaging way that a wide range of people could easily understand. The gallery space was transformed into a winding series of individual rooms, providing 10 different gallery spaces to design.