Production Resource Group

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Science Storms

Merit Award
Science Storms, Museum of Science and Industry Chicago, Evidence Design

The Museum of Science and Industry Chicago challenged Evidence Design to envision an exhibition of physics and chemistry that reflects its core mission: inspire middle-school children to achieve their full potential in science and engineering. The solution was to leverage the drama and fascination of the forces of nature as platforms for exploring basic scientific principles.

Evidence Design
Subscribe to RSS - Production Resource Group