Stephanie Pryor is an art director at Michael Graves Architecture and Design. She believes that graphic design represents the intersection of business and art. Her mission as Art Director at MGA&D is to successfully communicate information and inspire individuals through graphic design.
Princeton posed a difficult problem: Create a “marker” to celebrate President Woodrow Wilson that deals effectively with both his positive and negative qualities. The University’s ambivalence is antithetical to the time-honored tradition of unequivocally revering leaders.
The site is a plaza in front of the Wilson School of Government building, designed by Monoru Yamasaki. A large sculpture in the fountain was existing; Princeton stipulated that the fountain, the sculpture and all existing trees were to remain.
Princeton Public Library needed a new brand identity that was simple, clever, and easily translated into a comprehensive branding program to include signage, stationery, and brochure system. They also needed to compete with the popularity of large chain bookstores and avoid any confusion with the nearby Princeton University Library. The architectural solution was to make the new building retail in concept – with lounge seating, music listening stations, and a coffee bar – and the environmental graphic design package follows this approach.
Universally recognized graphic symbols, such as those used to delineate parking spaces and other facilities for individuals who are physically handicapped, can be an effective tool for communicating important information to individuals with Limited English Proficiency (LEP). The aim of this project was to design a set of graphic symbols that would be easily understood and, ultimately could be universally recognized for use in health care environments to aid LEP visitors.