Potion

Ritesh Lala

Ritesh Lala is a Creative Technologist trained in the systemics of new media theory and its applications in the fusion of art, science and engineering. For the past 10 years, he has created interactive experiences for public, health and corporate spaces with form factors that span from tiny 2"x2" cubes to multi-projector multi-room scale. His installations allow users to extend their physical selves into digital spaces and augment them with a sense of magic and wonder made possible by stunning visuals and invisible sensors.

Ritesh Lala
Potion
New York, NY

Asian American and Pacific Islander Heritage Month, 2022

Asian American and Pacific Islander Heritage Month, 2022

Read Time: 4 minutes

SEGD strives to celebrate projects that inspire and improve the human experience, including those that reflect the narratives of traditionally underrepresented communities. The Japanese American National Museum’s new core exhibition, designed by SEGD member firm Ralph Appelbaum Associates, will tell the Japanese American story like it’s never been before.

Memory Koi Memorial Sloan Kettering Cancer Center, Jonathan Alger & Phillip Tiongson

Jonathan Alger served as past SEGD President and is Managing Partner and co-founder of C&G Partners. His clients span from American Express, to the Bill and Melinda Gates Foundation, the Smithsonian, the 9/11 Museum and many more. Jonathan has received multiple honors from AIGA, AAM, Communication Arts, and holds a degree in Architecture from Yale University.

Together, Apart—Checking in with the SEGD Community

Together, Apart—Checking in with the SEGD Community

Read Time: 5 minutes

*UPDATED: 05/27/20

"May you live in interesting times," goes the ubiquitous phrase (curse?) of dubious origin—and here we are, strangely both closer together, and farther apart than ever before. But designers and fabricators dig a challenge, right? The SEGD community is a truly special group of people from around the globe—bound together by their warm collegial comportment, and love of design excellence and shared experiences—who continue to find creative ways to connect, inspire and help others across their teams and across the globe.

City Explorer at Hassenfeld Children's Hospital

Honor Award 2019
City Explorer at Hassenfeld Children's Hospital

As a child patient, the hospital can be scary and lonely. Decisions are made for and about you that you may not understand, by people you don’t know. In many cases you can be there for long periods of time. To help make that stay a little less scary, create a connection to the outside world and return a modicum of control, Potion created City Explorer for the new Hassenfeld Children’s Hospital.

The Baptist Health South Florida Gallery, Phillip and Patricia Frost Museum of Science

Finalist 2018
The Baptist Health South Florida Gallery, Phillip and Patricia Frost Museum of Science

Through interactive and social experiences, programs and shows, visitors to the "MeLaß" explore some of the most important kinds of choices we make related to eating, exercise, relaxation, social interaction and learning, while seeing how different choices could lead to different and improved outcomes for overall well-being.

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