Alex Dale

Alex Dale is a senior wayfinding designer with Populous, a sports-architecture firm, based out of the firm’s London office.

He is an expert in how people interact with and use places who designs sign systems that interface between people and the uses of space, making places useful, usable and enjoyable.

Populous (Activate Studio)

London

Gavin Boorman

Gavin Boorman is a young and energetic graphic designer for Populous Activate who brings a multi-disciplinary, creative approach.

Graduating from the University of the West of England, Bristol, in 2013 with a BA (Hons) in Graphic Design, Gavin Boorman was notably awarded membership to the International Society of Typographic Designers.

Populous (Activate Studio)

London

Populous

We are a group of innovators, groundbreakers and visionaries. We are a global collective of architects, designers, technical experts and industry veterans. We are the people who create the places where millions unite.

In the Game—Dimensional Innovations' Connecticut Spring

Read Time: 8 minutes

This past spring, experience design and fabrication firm Dimensional Innovations (Overland Park, Kan.) unveiled two innovative projects in the Constitution State: Hall of Champions at the Werth Family UConn Basketball Champions Center and Wilderverse at Connecticut Children’s Medical Center.

Populous Completes "Best Stadium in the World" for Tottenham Hotspur

The long-awaited Tottenham Hotspur Stadium has opened in north London, featuring a retractable pitch that can host both Premier League football matches and American football.

More than Sports—10 Standout Stadiums

Photo: T-Mobile Arena in Las Vegas by Populous

Read Time: 4.5 minutes

We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.

First Visuals Revealed of Populous' Spherical London Arena

The first images of Populous' MSG Sphere venue, planned for a site near the Olympic Park in east London, have been released.

First Visuals Revealed of Populous' Spherical London Arena

Texas Is Building A Huge Stadium For A Billion-Dollar Sport: Video Games

And it looks like a really big sports bar–in a good way!

Texas Is Building A Huge Stadium For A Billion-Dollar Sport: Video Games

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.