Alex Dale is a senior wayfinding designer with Populous, a sports-architecture firm, based out of the firm’s London office.
He is an expert in how people interact with and use places who designs sign systems that interface between people and the uses of space, making places useful, usable and enjoyable.
Gavin Boorman is a young and energetic graphic designer for Populous Activate who brings a multi-disciplinary, creative approach.
Graduating from the University of the West of England, Bristol, in 2013 with a BA (Hons) in Graphic Design, Gavin Boorman was notably awarded membership to the International Society of Typographic Designers.
We are a group of innovators, groundbreakers and visionaries. We are a global collective of architects, designers, technical experts and industry veterans. We are the people who create the places where millions unite.
We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.
Populous was delighted to team up with National Geographic magazineto imagine a vision of the future for stadium design, exploring how technology will transform the spectator experience.
Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.
Christopher Lee, managing director (EMEA), Populous, explores how Arsenal's Emirates Stadium has led a new wave of venue-led urban regeneration in what was one of London's most deprived areas.
