Placemaking and Identity

IDSA Annual Meeting

Merit Award
IDSA Annual Meeting, Industrial Design Society of America, Ziba Design

The Industrial Design Society of America’s 2010 conference, themed “Do It Yourself,” was held in Portland, Ore. Tasked with creating environmental graphics for the event, industrial design firm Ziba Design (Portland) was up against an almost nonexistent budget ($4,000), an uninspiring venue (a traditional Hilton hotel), and a client with a reputation for fragmented conferences with poor theming and environmental design.

Ziba Design

Oscar Fernandez

Oscar Fernandez represented education as the education committee chair on the SEGD Board of Directors from 2011-2014.

Oscar is an Associate Professor and the coordinator of the new Graphic Communication Design program at the School of Design, College of DAAP, UC. The program primarily focuses on visual communications, interaction design and usability. It is not, as often perceived, an animation program, but rather looking for a more efficient and effective means and methods to convey information/messages.

Oscar Fernandez headshot
Cincinnati

Rugerero Survivors Village

Honor Award
Rugerero Survivors Village Sunflower Cooperative, ex;it Foundation

Rugerero Survivors Village Sunflower Oil Cooperative

Through the work of the ex;it Foundation and its founder, Alan Jacobson, the Rugerero Survivors Village Sunflower Oil Cooperative near Gisenyi, in western Rwanda, has been operating since 2008 in a neglected building near the village.

The foundation has worked with 50 Rwandan genocide survivors to create this rare opportunity for income-producing activities, with the goal of improving living conditions in the village, including health and education.

ex;it Foundation

Sunflower Oil Project

Honor Award
Sunflower Oil Project, Rugerero Sunflower Oil Cooperative, Drexel University, ex;it Foundation

Since helping to establish the Rugerero Survivors Village Sunflower Oil Cooperative in 2008, near the western Rwandan village of Gisenyi, the ex;it Foundation and its founder, Alan Jacobson, continue to support the cooperative in promoting the sales of its locally produced cooking oil.

The foundation has worked with 50 Rwandan genocide survivors to create this rare opportunity for income-producing activities, with the goal of improving living conditions in the village, including health and education.

Graphic Design students from Drexel University’s Antoinette Westphal College of Media Arts and Design, ex;it Foundation

Christian Dior Temporary Store

Merit Award
Christian Dior Temporary Store, Christian Dior Couture, Gensler

While Christian Dior readied its 57th Street, Manhattan, store for renovation, a temporary store was opened slightly further uptown to serve its customers while the flagship was under construction. The Gensler design team was given two months to create a unique space that Christian Dior wanted to celebrate its fashion heritage, but in a very contemporary way.

The design approach retained existing signature elements with a modern twist, leveraging the fashion house’s rich history and archive of images while reinterpreting the space’s existing architectural elements in a fresh way.

Gensler

Grey Group

Merit Award
Grey Group, Pentagram

A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.

Pentagram Design

Mad Mex Fresh Mexican Grill

Merit Award
Mad Mex Fresh Mexican Grill, Holy Cow! Design & Advertising

Mad Mex Fresh Mexican Grill operates in five locations in Sydney, Australia, offering the fresh tastes and bold flavors of Mexico and Southern California to a far-off continent.

Holy Cow! Design & Advertising developed the brand and visual identity for the chain, together with a range of promotional and operational collateral that conveys the unique visual identity.

Environmental graphics communicate the brand values to diners and create a dynamic aesthetic and a consistent ambience in each restaurant.

Holy Cow! Design & Advertising

Metro Opposites Campaign

Merit Award
Metro Opposites Campaign, Los Angeles County Metropolitan Transportation Authority, Metro Creative Services

Metro’s Opposites campaign, which debuted in August 2008, sought to promote Metro ridership and raise awareness of its services both directly with consumers and through business-to-business channels. Its initial goal was to increase ridership and raise awareness of Metro and its many services, which seek to improve mobility and quality of life in the region. But the overall program was also born of a strategic and timely idea.

Metro Creative Services

Monastery Street Park

Jury Award
Monastery Street Park, South Side Slopes Neighborhood Association, Loysen + Kreuthmeier Architects

Once perched above steel mills and heavy industry, Pittsburgh’s South Side Slopes grew to become the proximate bedroom community for workers in the South Side Flats. In defiance of the challenging topography, buildings and parks were dotted about the wooded hillside. Connecting them, if gradients were too steep for streets, were stairs by the hundreds that served as public rights-of-way. Today the mills are long gone, and the Flats are better known for a hip urban mix of shops, galleries, and entertainment.

Loysen + Kreuthmeier Architects

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