Placemaking and Identity

Montreal Science Centre Signage and Branding

Merit Award
Montreal Science Centre Signage and Branding, Bélanger Branding Design

The Montreal Science Centre, located on the city’s Old Port, provides fun and surprising exhibitions that allow visitors to explore, learn, and understand science through a variety of interactive means.

Bélanger Branding Design was tasked with upgrading the center’s branding, wayfinding, exterior signage, and the alley of shipping containers used as summer boutiques so that the whole site attracts more visitors and projects the image of “Science and Technology.”

Bélanger Branding Design

Pikesville Animal Hospital

Merit Award
Pikesville Animal Hospital, Carey M. Zumpano, DVM, Shaw Jelveh Design

A new veterinary practice for dogs and cats required a fresh brand and environment in which excellent design is integral to the practice’s philosophy of superior care. Among the challenges to creating a memorable and distinctive sense of place were the fact that the hospital—formerly a dental office—is located in a typical suburban strip mall with a mediocre architectural storefront. In addition, the young veterinarian’s low budget required an inexpensive solution.

Shaw Jelveh Design

Triple Bridge Gateway

Merit Award
Triple Bridge Gateway, Port Authority of New York & New Jersey Tunnels, Bridges, and Terminals Department, Port Authority of New York & New Jersey Engineering Department, PKSB Architects, Leni Schwendinger Light Projects

The Triple Bridge Gateway establishes the Port Authority of New York and New Jersey’s 42nd Street Bus Terminal as a premier example of urban placemaking and identity lighting, by reenvisioning a structural rehabilitation to the bus ramps spanning Ninth Avenue in the district known as Hell’s Kitchen.

Port Authority of New York & New Jersey Engineering Department, PKSB Architects, Leni Schwendinger Light Projects

Unfinished Trajectories

Merit Award
Unfinished Trajectories, Casa Da Musica, R2 Design

Casa da Música in Porto, Portugal, is the Rem Koolhaas-designed concert hall space that houses the Casa da Música cultural institution and its three orchestras. Built as part of Porto’s project for European Culture Capital in 2001, it was finished in 2005 and immediately became a cultural icon in the city.

As part of its efforts to continually engage new audiences and show off the hall’s non-concert spaces, Casa de Música invited several designers and artists to create installations, providing them with a €5,000 budget for production.

R2 Design

Mellon Town Residential Lobby

Jury Award
Mellon Town Residential Lobby, Gemdale Corp., One Plus Partnership

In a high-rise apartment building in Shenzhen, China, the lobby is an important buffer zone between the outside world and the interior, and also sets the tone for the design style within.

One Plus Partnership Ltd. envisioned the lobby of the Mellon Town building as a container for the spirit of Chinese culture. The lobby evokes bamboo, that ubiquitous icon of Chinese culture, with a dramatically green palette, flooring, lighting, and residents’ mailboxes. The design team also used the green/bamboo theme to stimulate thought about sustainability and green design.

One Plus Partnership Ltd.

Universal Studios AMC Cinema Graphics

Merit Award
Universal Studios AMC Cinema Graphics, Universal Studios Hollywood, Sussman/Prejza & Company

The renovation of the AMC Cinema at Universal City Walk has raised the bar for movie-going experiences in Los Angeles. After large architectural gestures proved to be unfeasible, the design team was brought on to make a bold graphic statement within the confines of the existing structure and a limited budget. The first task was to create the “big idea” that the targeted demographic would respond to. Since the majority of City Walk movie-goers are 18 to 25 years old, the design team created a visual statement that would appeal to this age group.

Sussman/Prejza & Company

W.L. Gore Capabilities Center

Merit Award
W.L. Gore Capabilities Center, Carbone Smolan Agency

The Gore story is enormously complex and rich with information. The developer and manufacturer of high-performance fluorocarbon polymers (including GORE-TEX®) assembled a multidisciplinary team of designers, architects, and fabricators to help translate the science behind its innovative products into a visible and understandable brand expression.

Carbone Smolan led the design and development of Gore’s new 6,000-sq.-ft.

Carbone Smolan Agency

Wilson Sporting Goods Headquarters

Merit Award
Wilson Sporting Goods Headquarters, Gensler

Before beginning the design of Wilson Sporting Goods’ headquarters, the Gensler team undertook an extensive analysis of the company’s existing workplace, studying the way employees interact, how they feel in their space, and how the work flows. The goals were to align with the energy and teamwork common to all sports, and promote creativity and innovation in all departments. The renovated office reflects the passion of its employees, increases recruitment and retention, and educates visitors about the Wilson brand.

Gensler

Yale University Art Gallery Signage

Merit Award
Yale University Art Gallery Signage, Open

Louis Kahn’s 1953 Yale University Art Gallery building is one of the first examples of Kahn’s distinctive style. Located across the street from the British Art Center, one of Kahn’s last buildings, the Gallery (known as the Kahn building) is an architectural landmark in the city of New Haven. As part of a decade-long restoration by Polshek Partnership Architects, Open developed a comprehensive signage system guided by two basic principles. First, all of the signage needed to be reversible so that the original condition of the building could be restored.

Open

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