Placemaking and Identity

Our chapter recently refocused our chapter goals to start with a laser-like focus on North Florida, since that is where our chapter co-chairs live and have the most influence. Our plan is to build up the presence and voice of the experiential design community in this area to start a groundswell of interest that we hope to see ripple out through the rest of Florida. (pictured: Spirit of '76 by Brett Waller)

 

SEGD Florida Chapter Meeting

Airspace and The Breeze

Airspace (New York) is excited to announce their new adaptive reuse project in East Williamsburg, Brooklyn set to open in Summer 2018. Their client, The Hudson Companies, Inc., along with S9 Architecture and ABS Partners Real Estate, have developed an office and retail destination, which features a rooftop restaurant with views of Manhattan. Airspace was responsible for the identity, exterior murals, signage and wayfinding.

The project was recently profiled in Crain's New York.

According to designers from Brand Union, Local Projects, and more.

Clients invest more, and competition increases among creative shops.

Meredith Kinney is a Branded Environments Designer at Perkins+Will

Meredith Kinney is a Branded Environments Designer at Perkins+Will.

Jeremy Tenenbaum is the Director of Marketing and Graphics at VSBA Architects in Philadelphia

Jeremy Tenenbaum is the Director of Marketing and Graphics at VSBA Architects in Philadelphia.

Jeremy Tenenbaum has been with VSBA since 2000. In addition to contributing to the firm’s marketing and public relations, Jeremy has led and contributed to numerous graphic and exhibition projects for museum, academic, and institutional clients.

Anthony Russell is President of Russell Design in New York

Anthony Russell is President of Russell Design in New York.

As president, Anthony Russell functions as creative director and client liaison on key projects, particularly those involving strategy and branding. A native of London, he left the UK early after art school and mandatory service in the British Army (not fun) to start his New York design firm. A keen interest in architecture spawned an environmental graphics team that designs streetscapes, parks, hospitals, hotels and corporate and residential buildings.

Spagnola & Associates at Stevens Institute of Technology

Tony Spagnola of Spagnola & Associates (New York) posits that positive professional relationships enhance good design—and it’s certainly the case with the firm’s work for Stevens Institute of Technology in Hoboken, N.J., where one project led to two more, then another five.

Emily Morishita is a Senior Designer with Hunt Design in Pasadena, CA

Emily Morishita is a Senior Designer with Hunt Design in Pasadena, CA.

As an exhibition and environmental designer, Emily Morishita has been given a chance to merge her many interests: education through art, usability and the visitor experience, architecture, wayfinding and signage, urban design and planning, furniture design, etc.

Andrew Newman is an Associate Director at Group GSA in Sydney, Australia

Andrew Newman is an Associate Director at Group GSA in Sydney, Australia.

Anthony Newman is a multidisciplinary graphic designer, with expertise in branding, environmental design, experiential design, digital and print production. He thrives in managing the entire creative process by taking an idea from initial concept through to a finished product. 

Christina Sakura is a Senior Designer at Studio SC in Seattle

Christina Sakura is a Senior Designer at Studio SC in Seattle

Christina Sakura has a talent for seamlessly integrating the beauty of art, the functionality of design, and the story that defines a client’s brand, she has a deep knowledge of brand strategy and have worked to evolve the brands of such clients as Tableau Software, Capezio Brands, Intel-GE Care Innovations and Chihuly Garden and Glass.

Haley Anderson, visual designer at Studio SC in Seattle.

Haley Anderson, visual designer at Studio SC in Seattle.

Haley Anderson is a graduate from the Visual Communication Design program at the University of Washington where she earned her Bachelor of Design in Design and Visual Communications, Architectural Studies and Art History.

She loves all things design, especially ampersands. Someday Haley Anderson hopes to have her own line of ampersands. Beyond that, she has interests in red wine, modern architecture and traveling the world.

Before Joining Studio SC, Haley Anderson ran her own design firm.

Emma Wallace is an Experiential Graphic Designer at Little in Raleigh, NC

Emma Wallace is an Experiential Graphic Designer at Little in Raleigh, NC.

Emma is an experienced graphic designer working in Durham, NC. Growing up, she was eager to explore a new city for college and chose to attend undergrad at Loyola University in New Orleans and lived there for over 10 years.

With experience in branding, Emma Wallace has worked in many mediums – from logo creation and business papers to environmental design and everything in-between. Emma’s passion is creating brands and seeing it evolve through various applications.

Sora Almon is a Senior Dsigner at Roll Barresi & Associates in Boston

Sora Almon is a Senior Dsigner at Roll Barresi & Associates in Boston

Sora has worked in environments since the start of her career during which time she has done exhibit design for trade shows and museums, corporate interiors, environmental graphics, and signage and wayfinding.

Sora Almon has been lucky to work with a wide range of projects and clients. Her roles in those projects have included project management, conceptualization, design development, planning, message scheduling, graphics, materials librarian.

Deby Bailey is the Founder of Bailey Design Elements in Byron Center, MI

Deby Bailey is An Environmental Graphic Designer and the founder of Bailey Design Elements in Byron Center, MI

Versatile forward-thinking design professional with 20 years of multi-disciplinary background. Works with clients globally.

As an idea-driven graphic designer, Deby Bailey always strives to find the balance between aesthetic and functional, creating memorable designs and experiences yet meeting the strategic objectives. Deby Bailey's passion for all areas of visual culture keeps solutions relevant, fresh, compelling, thoughtful and cohesive for the audience.

For the new DAZZLE Project Nik Hafermaas and E-Ink developed a completely new module that can be used in any project. There were a number of real breakthroughs achieved. The panels are wireless, use solar power and can be configured into any format.

Congratulations to Infinite Scales three partners: Amy Lukas, Cameron Smith and Molly Mazollini

It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.

Several high-profile, billionaire-backed public spaces are on the outs.

Nate Hawley is a designer with the Stantec Group in Boulder, Colorado

Nate Hawley is a designer with the Stantec Group in Boulder, Colorado.

Before joining Stantec, Nate Hawley ran the Hawley Collaborative for 8 years. Hawley Collaborative is a design studio focusing on environmental graphics and wayfinding in addition to print, identity and product design.

Nate Hawley has also been a designer with 505 Design and an associate environmental graphic designer with Cannon Design.

Gensler New York’s Big Broadway Secret

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

SEGD’s Xlab returns this November in New York with a focus on change and innovation in experiential graphic design. This year’s theme, Experiences in the Era of Disruption, will showcase how disruption is impacting experiential graphic design and the way people are using and interacting with places and spaces.

03.27.18–03.28.18

The SEGD Branded Environments event is back by popular demand with a great lineup of speakers and tours. As part of your registration, you also get access to the DSE show floor for to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.

2018 SEGD Conference

06.07.18-06.09.18

Details coming early 2018

 

Has a building, place or a public place made you feel excited, interested, melancholic or stressed? Do some people find a location stimulating, while others find it boring or even alarming?

2018 SEGD Academic Summit

06.06.18

Details coming Spring 2018

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