Placemaking and Identity

Our chapter recently refocused our chapter goals to start with a laser-like focus on North Florida, since that is where our chapter co-chairs live and have the most influence. Our plan is to build up the presence and voice of the experiential design community in this area to start a groundswell of interest that we hope to see ripple out through the rest of Florida. (pictured: Spirit of '76 by Brett Waller)

 

SEGD Florida Chapter Meeting

Mikaela Couch, Graphic Designer, Gensler, San Francisco

Mikaela Couch is a Graphic Designer with Gensler in their San Francisco office.

Mikaela Couch has been with Gensler in San Francisco for about 3 years. Before she joined Gensler she was Design with the Center for Teaching Excellence at the University of Oklahoma for 2 years.

Mikaela Couch completed her Bachelor of Fine Arts (BFA) with a concentration on Design and Visual Communications at the University of Oklahoma.

Connect with Mikaela Couch on LinkedIn.

National Geographic MARS Launch Party Graphics Set Stage For Future Of Space Travel

MARS kicked off its premiere at the Beverly Hilton with a photo booth, cosmic cocktails, book signings and awe-inspiring graphics. National Geographic partnered with JOWY Productions to plan the event, and the bluemedia team was brought in to deliver launch party graphics to set the visual scene. The highly anticipated, out-of-this-world launch offered a unique opportunity for bluemedia – from the elegant Beverly Hills venue to brilliant National Geographic content.

The High Line Network, a new forum for cities around the world, isn’t about cloning the park. It’s about helping other cities avoid some of its negative effects.

Jessica Rojas, Senior Designer at CallisonRTKL in Los Angeles

Jessica Rojas, Senior Designer at CallisonRTKL in Los Angeles.

Before joining CallisonRTKL Jessica was a Graphic/Exhibition Designer for the UCLA Athletic Hall of Fame and all UCLA Athletic Facilities where she was responsible for

Shadows are dynamic, changing throughout the day. This study of the shadows cast by buildings in New York provides great insight into the role they play in placemaking through out the year.

Selbert Perkins Design at the Waterside District Norfolk, Virginia.

Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.

The $40 million mixed-use development re-imagines the former Waterside Festival Marketplace, with an iconic new vision as the community’s entertainment hub. The Market, a 30,000 s.f. dining and entertainment plaza, includes a unique collection of local restaurants including Starr Hill, Luk Fu, and Guy Fieri’s steakhouse.

Grania Frueh, Environmental Graphic Designer, BHDP, Cincinnati, Ohio

Grania Frueh is an Environmental Graphic Designer with BHDP Architecture in Cincinnati, Ohio.

Grania Frueh specializes in branded workplace environments from concept through execution for clients such as Procter & Gamble, Yum!, and Nationwide. Grania Frueh is committed to creating unique experiential design solutions that inspire, instruct, and elicit an emotional response from viewers.

2017 SEGD Fellow Jan Lorenc

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

The Eighth Annual Patient Experience: Empathy + Innovation Summit took place May 22–24, 2017, at the Cleveland Convention Center in downtown Cleveland, Ohio.

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