Placemaking and Identity

Kathy Fry

Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Mayer/Reed
Portland

Emma Wallace

Emma Wallace is an Experiential Graphic Designer at Little in Raleigh, NC.

Emma is an experienced graphic designer working in Durham, NC. Growing up, she was eager to explore a new city for college and chose to attend undergrad at Loyola University in New Orleans and lived there for over 10 years.

With experience in branding, Emma Wallace has worked in many mediums – from logo creation and business papers to environmental design and everything in-between. Emma’s passion is creating brands and seeing it evolve through various applications.

Emma Wallace is an Experiential Graphic Designer at Little in Raleigh, NC
Little
Raleigh, NC

Holmes Studio

Holmes Studio is the design company established by Creative Director Lucy Holmes in 2019. It continues and broadens the reputation in branded environment and information graphics established by her work at Holmes Wood, which she co-founded in 2000.

Lucy trained at the Rhode Island School of Design in the USA and spent her formative years in the design business working at Pentagram, the world’s leading independent design company.

Weave Property Branding

Weave evolved from a focus in environmental branding with an intimate understanding in shaping spaces into memorable experiences. Weave is a small design studio positioned with a design-thinking philosophy that begins with a problem-solving approach to every project. Working predominantly with multi-family and student housing developers, we start by tethering architectural elements, interior experiences, and branding into one environment.

Make West

Make West is a specialized design/build firm focused on branded environments, architectural signage and creative art consulting. We take a collaborative, hands-on approach to our projects, staying connected to the work from start to finish. This careful attention to detail, combined with our thoughtful design methodology, allows us to transform everyday physical spaces into unique, experiential environments.

MS Sign Inc

At MS Signs we believe in the idea that when people come together anything can be achieved. With our full service, 20,000 sq. ft. fabrication facility, and this belief we welcome the opportunity of becoming part of your success. With a focused approach towards value engineering, fabrication solutions, and some of the finest project management & production teams in the industry MS Signs is well suited to bring your project across the finish line on time, on budget, and headache free.

Kirksey Architecture

Kirksey Architecture is a Houston and Austin-based full-service architectural firm that specializes in sustainable design. As architects, designers, and planners, we believe it is our responsibility to design high-performing, healthy buildings that positively impact the people, environment, and communities they serve. We have followed this mission since our founding in 1971. What began as a small commercial architecture firm has evolved into a diverse organization of 10 specialized practice groups, each focusing on a particular business segment.

McCoy Design

Dimensional, visual communication is our specialty. This includes signage and wayfinding, programming and design, interior and exterior branding, along with exhibition and identity design. McCoy Design is a team of degreed graphic designers, architects and fine artists, with backgrounds combining planning, industrial, graphic and information design. We understand (and obsess over) graphic elements of communication, including typography, color, layout, contrast, legibility, and proportion.

Spark

Spark creates branded environments.

With each new project, Spark's goal is to transform brand identity into experience by integrating story and space.

To provoke a unique sense of discovery and delight, our designs are always site-specific and completely custom. Spark partners with local artists, vendors and fabricators to deliver exceptional design crafted with integrity.

We've had the privilege of working on projects of all shapes and sizes, creating branded environments for a variety of commercial, non-profit, retail and hospitality clients.

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