Pinnacle Exhibits

Levi's Mothership Exhibit

Honor Award
Levi's Mothership Exhibit, Foote, Cone and Belding, Mauk Design

The primary objective of this trade show exhibit was to position the Levi Strauss brands as leaders of men's apparel trends. The company's former exhibit occupied 20,000 square feet in the farthest corner of the exhibit hall and had struggled through twenty years of use. In redesigning its trade show exhibit, the client was aware that a massive "corporate" exhibit would alienate buyers focused on unique, individual style. The solution was a metaphor of exhibit as village. A wide variety of elements was set in a loose visual framework.

Mauk Design

Sony PlayStation E3 2001 Exhibit

Merit Award
Sony PlayStation E3 2001 Exhibit, Sony Computer Entertainment America, Mauk Design

This 38,000 square foot exhibit opened and ran for three days. For PlayStation, the objective is always to portray "new" – new games, new platforms, new adrenaline rush. The primary design concept for the 2001 E3 exhibit utilizes an umbrella environment of deconstructivist architecture composed of the faceted polygons used in CG environments. Other influences include origami and Japanese robots.

Mauk Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.

Mauk Design
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