A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.
Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.
Century Sign Builders (Albuquerque, N.M.) CEO Roxanna Meyers received the New Mexico Business Weekly’s 2012 Award for Top Performing CEO of a medium-sized company. Meyers has owned and been the CEO of Century Sign Builders since she bought the company in 1998. At that time the company, known as Century Plus, had only 10 employees and annual sales of $500,000. The company has grown to 33 employees, annual sales of $5 million, and locations in Albuquerque and Phoenix.
White Design Studio (Cincinnati) created environmental graphics and branding elements for the University of Phoenix’s flagship campus in Phoenix. Asked to integrate a VIP tour into the new student center, the White Design team designed graphics to make the space reflective of the university’s image and brand.
Fabric structures, the once and always lightweight workhorse, create a limitless design dimension.
Twenty years ago, the phrase “fabric architecture” referred to an outdoor tent or restaurant awning. Today, an ever-expanding palette of materials and vastly improved structural, lighting, and graphic technologies allow fabrics to escape the awning and take on new roles: multimedia canvas, iconic sculpture, branded totem, and architectural skin, just to name a few.
Thinking Caps Design (Phoenix) designed the environmental graphics, theming elements, and wayfinding for AIGA’s 2011 PIVOT conference Oct. 13-16 at the Phoenix Convention Center. The program included a bold color scheme, interactive themed elements, and unique directionals. Thinking Caps worked with AIGA staff, Sierra Signs, and Uprising Photography on the project.
Yesco (Salt Lake City) hosted Arizona Congressman David Schweikert at its Phoenix facility October 18 in an event coordinated by the International Sign Association.
“We welcome any opportunity to demonstrate first-hand how our industry works to members of Congress,” says Lori Anderson, ISA’s president and CEO. “Rep. Schweikert will learn how sign companies help America’s small businesses market themselves and keep our economy strong.”
Information designer Paul Mijksenaar says too many airport wayfinding systems focus on aesthetics over function, and color-coding is "one of the most-abused forms of wayfinding." Mijksenaar, keynote speaker at the SEGD/ASMN Airport & Transportation Workshop October 3-4 in Phoenix, spoke with eg magazine about his wayfinding app.
On the site of the historical Phoenix Indian School, the city of Phoenix has created the Steele Indian School Park. Thinking Caps designed the park signage program which includes native American quotes and verse etched into concrete walls, walkways, and seating elements as well as 24 interpretive columns that line the "Circle of Life" surrounding the historic school buildings. These columns provide historical information about the Phoenix Indian School as it existed for nearly 100 years.