As part of the renovations to an existing service station, Sunoco commissioned Susan Maxman & Partners and artist Michael Webb to design murals for the end walls of two rowhouses adjoining the property. The problem was to transform the graffiti-covered walls into a visually exciting but subtle depiction of the historic neighborhood. Research revealed that St. James Episcopal Church, designed by Fraser, Furness and Hewitt, occupied the site in 1870 and stimulated construction of the elaborate townhouses nearby.
2010 SEGD Fellow, Partner Cloud Gehshan Associates. Virginia Gehshan and Jerome Cloud were the recipients of the prestigious SEGD Fellow Award in 2010. They have built their practice on intellectual rigor, systemic thinking, and a user-centered approach to information architecture.
AMTRAK's Acela Specialty Station Signage Program. The Acela signage breaks new ground in the branding arena. Rather than being logotype-driven, the program derives its branding strength from its sculptural forms.
Inspired by retro-modernism, but without overt reference, Pod is an all white space painted with colored lights. The restaurant features pods (individual spaces), from deuce pods along the dining perimeter, to pods for six to ten people that have internally illuminated color changing table tops. Some design features that make Pod so unique are the high gloss white epoxy walls, acoustic foam ceilings, creamy concrete floor, dipped rubber chairs, and a thirty foot red rubber lounge barge.
With an astonishing 9,200 acres, 63 neighborhood parks, and a crowded events calendar, the Fairmount Park system is a wonderful resource for Philadelphians and visitors. Cloud Gehshan Associates developed a wayfinding and sign system that extends throughout the park, from the quietest trails through the heart of the city and on to the Delaware waterfront.
The graphics cladding the ramps of the Philadelphia Eagles' new stadium soften the somewhat harsh industrial appearance. The stadium's close proximity to an interstate and the flight path of Philadelphia International Airport provides excellent visibility for these graphics.
The purpose of this program is to explore the U.S. Constitution's history and relevance to people's daily lives today and to honor and explain the Constitution with the basic premise that all power derives from the people.
The assignment was to plan an exhibit environment and to develop a section for that environment. The chosen theme was Vespa, an icon of modern freedom, celebrating its 60th anniversary. The shaping of the space was designed to reflect the signature contours of a Vespa. The story is told around the perimeter, incorporating some interactive elements, and uses the center area as a gallery featuring Vespas on pedestals of varying heights.
Laurie Tappen, Stephanie Salerno, Sara Leventhal, Drexel University
Stephanie Bohl’s senior thesis project at Drexel University was an exhibit environment for a traveling exhibit space. Her chosen topic was World War II, focusing on the 3rd Marine Division in the Pacific War. Her intent was to create an environment that informed visitors of the realities of war and established a sense of personal connection with the individual soldiers.
Business software company SAP America’s new U.S. headquarters in Newtown Square, Pa., is also its first “green” building. ex;it was commissioned to create an “understated” wayfinding system for visitors and employees, including those who work on the campus and those visiting from other locations worldwide.