Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.
More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.
Brian Weatherford of Perkins + Will has more than 15 years of experience and is trained as an architect, while his work experience has also emphasized brand strategy, identity development, interior architecture, environmental graphic design and master planning. He uses his unique combination of project management skills and design talents to build integral branded environments that support the clients' business strategy and strengthen their brands.
As Principal and National Discipline Leader for Perkins+Will Branded Environments, Eileen Jones has led strategic research, community cultural interpretation, brand master planning and design development for clients such as the American Federation of Teachers, Northwestern University James L. Allen Center, Chicago State University and the Best Buy Leadership Institute. Working with the group's founder, Eva Maddox for more than 25 years, Ms. Jones has been instrumental in the development of the firm's Branded Environments approach.
From its roots as a railroad terminus to its current status as a poster city for urban redevelopment, Atlanta has always been shaped by social, cultural, and historical convergence. Design innovation is part of the mix, too. Atlanta is an ideal setting for the 2014 SEGD Conference June 5-7.
As an LEED Green Associate EGD/Branding professional with 17 years of diverse international design and project management experience, Korinna Hirsch boasts an extensive portfolio in interior + exterior sign design and wayfinding systems, identity, branding and print graphics for hospitality, retail, commercial, healthcare, education, cultural and civic market sectors. Her work with Perkins+Will allows Korinna Hirsch and her team to weave sustainable brand experiences through digital, print, and built environments.
Chicago’s Museum of Science and Industry needs to inspire a new generation of scientists. But first, it needs to show them the way through a colossal space.
If you ever wondered how 27 million people could have attended the World’s Columbian Exposition in Chicago in 1893, then perhaps you haven’t set foot inside the Museum of Science and Industry. Housed in Burnham and Root’s Palace of Fine Arts—the only one of approximately 200 World’s Fair structures still standing—it encompasses 1.3 million square feet.