Pentagram (New York and Austin) Partner DJ Stout and his team in Austin created the identity for Lucy’s Fried Chicken, a new chicken joint located on the city’s ultra-hip South Congress Avenue. The retro-inspired graphics include a script logo and down-home look for menus and restaurant collateral, as well as a classic 1940’s-style neon sign that has become an instant local landmark.
Pentagram (New York) announced that a team led by Paula Scher designed the identity for the 2012 Sundance Film Festival. “Look Again” is the theme of this year’s festival, and the graphics splice together fragmented typography and images to suggest a shift in perception.
Pentagram (New York) completed the identity and environmental graphics as part of the $3.5 million renovation of the National Academy Museum and School in New York. Graphics created by Pentagram partner Abbott Miller and his team include a striking typographic installation of members’ names on the ceiling of the museum’s foyer.
Working with Poleshek Partnership Architects, the Brooklyn Museum of Art is building a new entrance to its main facade, with two years of construction scheduled. Pentagram helped turn this potential eyesore into an opportunity to show the community what the building, vaguely municipal in appearance and not frequently visited, actually housed inside.
Village Works: Photographs by Women in China's Yunnan Province
Village Works is an exhibition of a photo project documenting life in a remote Chinese province, with photos taken by local women. Designing the show meant dealing with issues of how to appropriately show the photos in the context of an art museum. Sealing them off in frames would signify them as art and possibly obscure their immediacy. Also, there were no original prints to show; the photos had been scanned and existed digitally.
The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.
As part of the expansion of Logan International Airport in Boston, an entire section of new aircraft hangars, known as Hangar Row, is being configured. Pentagram was asked by its long-time client, United Airlines, to develop a graphic façade for its new hangar, the first to appear on Hangar Row. The criteria for the design were that it needed to feel distinctly United and that it should be a visual event with the potential to become an airport landmark for those flying into and out of Boston.
Pentagram was commissioned by the American Folk Art Museum to develop a new institutional identity and environmental graphics for their new building on West 53rd Street. The building is built out of a rich, minimal/modern combination of materials including tombasil, concrete, wood, and terrazzo, each treated in a way to bring out the natural color and texture of the material. The above ground floors total about 5000 square feet, so signage needs were mainly donor acknowledgement and floor and room identification.