Both palette and canvas, glass is infinitely mutable and eloquently transmissive. The seduction is powerful.
It is impossible to separate glass from light. It simply does not exist without light behind, below, before, above, or through it. It is that intrinsic relationship that draws designers and artists to choose glass as their medium. And as technology continually refines manufacturing techniques and lighting options, the possibilities inherent in glass are virtually limitless.
At the Renzo Piano-designed New York Times Building, Pentagram melds signage, architecture, and brand identity for Times Squares’ founding tenant.
When Pentagram was brought on to conceive the façade identity for The New York Times Building, it was obvious that signage should be integrated with the building’s innovative brise soleil, a curtain wall of white ceramic rods designed to control light and heat intake.
Pentagram (New York and worldwide) Partner Paula Scher’s obsessively detailed, typographically opinionated charts of cities, countries, and regions around the world are now available in a new series of Mini Journals from Princeton Architectural Press.
Pentagram (New York), working with the New York City Department of Transportation, has created a new, simplified design for the city’s street parking signage that is more easily understood and may result in fewer parking tickets for New Yorkers.
Eddie Opara and his team kicked off the year in color with the new Pantone 2013 Calendar, which recontextualizes the familiar PMS chips into colorful “digitized” images for each month.
Pentagram (New York) designed DVD packaging and graphics for a series of newly restored documentary films about works and artists in the Menil Collection, the art museum in Houston. Designed by Eddie Opara and team, the series includes the films The Rothko Chapel (1972) and Max Ernst Hanging (1973), directed or co-directed by Francois de Menil, son of the museum’s founders, Dominique and John de Menil.
Pentagram (New York) designed a new program to rebrand World Chess, the pinnacle of competitive chess. Designed to emphasize the qualities of intelligence and intensity inherent to the game, the graphic identity takes the form of a three-dimensional hexagonal board in which many different permutations can be seen.
Pentagram (New York), working with the New York City Department of Transportation, has designed a playful new symbol and campaign that reminds pedestrians and drivers to look out for each other before entering crosswalks and intersections; “LOOK!”—created by Michael Bierut and team—is being introduced with a marketing campaign written and designed by Pentagram.
Pentagram (New York), working with the Aldo Group, has created a pop-up shop for the launch of Truth or Dare, the new shoe collection from music superstar Madonna. Installed at Selfridges London, the store design captures the line’s unique mix of pop and luxury in a stage-like display that features shoes in gilded cages. “Cages keep beautiful things in and dangerous things contained,” says Daniel Weil of Pentagram, who created the shop.
Pentagram (London) Partners Harry Pearce and Naresh Ramchandani collaborated with the artists Ackroyd & Harvey on an installation of rings suspended in trees at London’s Olympic Park at Stratford. Elegant and quietly powerful, the 10 rings––each 15 meters in diameter and forged of phosphored bronze and stainless steel––tell the story of the Olympic site over the past few centuries and will remain in place after the Games.