Paula Scher

Pentagram

Pentagram is the world's largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual creative fields.

They have offices in London, New York, San Francisco, Berlin and Austin. Pentagram designs everything: architecture and interiors, products, branding and identities, publications, posters and websites, books, exhibitions, films and digital installations.

Virtual Tour: The New York City High Line Reopening and Adapting

Virtual Tour: The New York City High Line Reopening and Adapting

Read Time: 1 minute
SEGD is celebrating Women's History Month by honoring our female Fellows and recognizing their outstanding work. First up is Paula Scher, a partner at the New York design firm Pentagram. In her video presentation from SEGD’s “Wayfinding and Placemaking Now” series, Scher gives viewers a virtual tour of the New York City High Line and speaks about how she and her team adapted the High Line’s iconic graphics when the popular attraction reopened to the public this past July.

Virtual Tour :The New York City High Line Reopening and Adapting, Paula Scher

Paula Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co.

New Victory Theater

Finalist 2020
New Victory Theater

The New Victory Theater is New York’s first and only nonprofit performing arts venue offering year-round programming for young audiences. Pentagram has designed a new brand identity and environmental graphics for the theater on West 42nd Street.

The centerpiece is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment. Pentagram collaborated on the project with the architecture firm H3, which is working with the theater to reconceive its lobby space to better engage audiences.

MuseumLab

Finalist 2020
MuseumLab

The Children’s Museum of Pittsburgh has launched MuseumLab, a new maker space for older kids in the former Carnegie Free Library down the block from the Children’s Museum in Allegheny Commons. Pentagram has refreshed the brand identity for the Children’s Museum and designed the signage, wayfinding and environmental graphics for the new Lab.

Person Place Thing: Paula Scher

She’s created graphic identities for Citibank, Tiffany, the Public Theater, and, well, everybody, but will be remembered for one album cover, she tells the Museum of Arts and Design. “It was dumb; it was a dumb idea; the whole thing was dumb.” The triumphs and discontents of a great designer on the Person Place Thing podcast.

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