Pentagram is the world's largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual creative fields.
They have offices in London, New York, San Francisco, Berlin and Austin. Pentagram designs everything: architecture and interiors, products, branding and identities, publications, posters and websites, books, exhibitions, films and digital installations.
For four decades Paula Scher has been at the forefront of graphic design. Iconic, smart, and accessible, her images have entered into the American vernacular.
Paula Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co.
Read Time: 2 minutes
What if we told you that 2020 Wayfinding + Placemaking NOW will feature a virtual tour of the High Line in New York City, by none other than SEGD Fellow Paula Scher herself, the brains behind the design?! Hold onto your swivel chairs ladies and gents; it's happening!
She’s created graphic identities for Citibank, Tiffany, the Public Theater, and, well, everybody, but will be remembered for one album cover, she tells the Museum of Arts and Design. “It was dumb; it was a dumb idea; the whole thing was dumb.” The triumphs and discontents of a great designer on the Person Place Thing podcast.
We've all been on the precipice of a big change at some point—taking on more or fewer responsibilities, maybe changing roles entirely—either personally, professionally, or both. What motivates the final push to level-up on both planes for designers, and what's specifically required to do so?
SEGD and SEGD Members ask a lot of questions—and—we get the answers! Over the past four years, we've published a lot of interviews—interviews with fellows, friends of the community, with designers young and old, the famous and the unknown. For your summer reading pleasure, we've compiled 20 interviews that cover a broad range of topics and interviewees.
Have a few minutes (or several hours) to spare? Happy reading!
