Paul Arthur

Wayfinding PictograficSystems: Nonverbal, Universal

Wayfinding PictograficSystems: Nonverbal, Universal

By Paul Arthur and Branimir Zlamalik

Just as the world has adopted coordinated alphabet systems, the same should be done with pictorial images. Because no common descriptions exist, we are constantly exposed to different pictographic images representing the same thing. There is, however, a very real need for universality. A coordinated, integrated, pictograph system, with specific descriptions for each image, would be recognized throughout the entire world, regardless of language and culture. This type of system will achieve true internationalism.

WAYFINDING People, Signs, and Architecture

WAYFINDING People, Signs, and Architecture

By Paul Arthur & Romedi Passini

This book brings together expertise on all three of the elements that comprise wayfinding within the context of the built environment: architecture, graphics, and verbal human interaction.

In other words, this book is not just about signs; it is about everything one needs to know in order to design settings that will be user-friendly and that will work the way they should - at least as far as the all-important communications aspects are concerned.

Paul Arthur

1988 SEGD Fellow

Paul Arthur (1924–2001) was surely the most important Canadian designer never to have any actual design education. Born in 1924, he graduated from the University of Toronto in English literature.

Headshot of Paul Arthur, SEGD Fellow
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