Paris

Brandon Walt

Brandon Walts' education and extensive background in the built environment and his personal love of visual communication led him to reorient his career and develop his expertise around wayfinding and environmental graphics.

Over fifteen years ago, Brandon shifted his role within the offices of Gensler to join the environmental graphics team, and it was in this new capacity at Gensler, and later at various other firms in the Chicago area, that he led design teams on a number of large scale, international wayfinding and environmental graphics projects.  

Brandon Walt, Studios Architecture
Studios Architecture
Paris, France

Optical Illusion Added to IM Pei's Louvre Pyramid then Immediately Destroyed

Artist JR has created a giant 3D optical illusion from paper that imagines the iconic pyramid at the Musée du Louvre in Paris continuing underground, but it has already been destroyed.

Seeing the Better City

Seeing the Better City (image: book cover)

Read Time: 9.5 minutes

While big data, digital mapping and simulated cityscapes are valuable tools, using them without on-the-ground personal observation risks creating places that do not reflect authentic local context—the key to the method addressed in "Seeing the Better City" by Charles R. Wolfe.

Interactive Architecture

Beijing Aquatic Center

Interactive Architecture

In the age of knowledge, architecture is the storyteller.

The year was 1969. In what he called an “Unwarranted Apology” for the discipline, architectural theorist Reyner Banham argued that while technological advances have often dictated innovation, architecture has often been late to adapt. His revelation, so obvious today by 21st century standards, was that mechanical engineering and architectural design cannot be separated.

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

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