We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.
Jinyi Cinemas Guangzhou Haizhucheng IMAX, nicknamed “Meteor Cinema,” is a two-story cinema located in a shopping mall in Guangzhou. The process of filmmaking inspired the One Plus Partnership, Ltd. design team to think of a meteor shower. A movie takes years to complete; it is the result of the hard work of a large team of people. The designers wanted to pay tribute to filmmakers through the design of this cinema, reminding audiences of the passion and effort filmmakers have cultivated for their relatively short-lived enjoyment.
Script-writing is usually the first step of film production. The One Plus Partnership Limited design team thus incorporated this element into the design of this cinema project. Breaking down scripts into smaller elements, Chinese characters are used as a representation of script-writing.
If the end is coming, might as well be at the movie, right?
The Hong Kong-based design duo of Ajax Kit Law and Virginia Lung--One Plus Partnership Ltd.--have made their name among the world's leading cinema designers. Clearly not content with the excitement on the big screen, they've devoted their work to continuing it off-screen in the theater environment itself.
Inspired by mega-blockbuster disaster movies, One Plus Partnership created a one-of-a-kind immersive environment for the Wushang Zhongyan Mall International Cinema in Wuhan, China. Visualizing scenes from movies like Independence Day and The Day After Tomorrow, they created scenes that could easily convince theater-goers they walked into a real film setting.
Nanchang Insun International Cinema is located in the Book City area of this southeastern Chinese city. So in its environmental graphics program for the cinema, One Plus Partnership Ltd. took inspiration from both books and movies.
In a high-rise apartment building in Shenzhen, China, the lobby is an important buffer zone between the outside world and the interior, and also sets the tone for the design style within.
One Plus Partnership Ltd. envisioned the lobby of the Mellon Town building as a container for the spirit of Chinese culture. The lobby evokes bamboo, that ubiquitous icon of Chinese culture, with a dramatically green palette, flooring, lighting, and residents’ mailboxes. The design team also used the green/bamboo theme to stimulate thought about sustainability and green design.