Old Pasadena

Hunt Design - Old Pasadena

Photo of Old Pasadena wayfinding signage

Hunt Design (Pasadena, Calif.) created signage for Old Pasadena in 1984, in one of the first urban wayfinding programs. Now—almost 30 years later—and after two years of planning, design, and approvals, the designs for the citywide sign program are popping up all over Pasadena. The 300-sign effort displays directions to more than 40 important destinations and unifies the city’s four downtown districts with similar, but color-coded, elements.

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