White Design Studio (Cincinnati) conceived the recently completed Apex Customer Experience Center in Mason, Ohio, as part of a brand identity, graphic guidelines, and message architecture program for the global company specializing in supply-chain efficiency.
Eaton Experience Center is a large-scale immersive multimedia installation integrated into the main atrium space of the Eaton Center in Cleveland, Ohio. It was created to help communicate Eaton's values and strengths to employees, customers, suppliers, business partners, media, and government and civic leaders and to provide a communal space for employee and talent acquisition events.
A Kent State University study questions some long-held assumptions about urban wayfinding.
Wayfinding is a complex and site-specific discipline that is only taught by a handful of university-level design programs. A recent course offered at Kent State University not only adopted a research-based approach to teaching the discipline, but also charted new territory in the exploration of symbols, colors, and destinations used in urban wayfinding.
The Alesari project originated with a senior/graduate-level special topics environmental design course at Kent State University. Design students in David Middleton's class teamed with architecture students from the Illinois Institute of Technology and real estate MBA students from The DePaul Real Estate Center in Chicago. Teams of students from each of the three schools worked together in several interdisciplinary groups during the 15-week course, via weekly videoconferences and two in-person group meetings at IIT.
Expansion of Cincinnati’s Duke Energy Center was designed to help position the convention center as a key venue for sought-after national and regional events. Part of the challenge was creating very large-scale, meaningful identification and placemaking graphics that would attract attention, unify the old and new parts of the building, and fit within a modest budget.