Lord Cultural Resources (Toronto) is sharing the firm’s expertise in creating cultural capital at several international conferences this fall.
Gail Dexter Lord, co-president, presented a keynote on "Effective City-Branding Strategies: How to Design and Position Premium Cities in a Time of Cultural Change" and Laure Confavreux Colliex, executive vice president, was a panelist for "Identity, Culture, and Premium Branding" at PremiumFest Forum, the inaugural international festival on premium products and services in Madrid, Nov. 3-4.